Privacy & Cookie Policy

1. Who we are

Web Design Wakefield is a trading name of Four Social Marketing & Web Design Ltd, a company based in Wakefield, West Yorkshire, United Kingdom. Company registration number: [add company number]. We are the "data controller" for the personal data described in this policy, which means we decide how and why your data is processed.

If you have any questions about this policy or how we handle your data, you can reach us at kyle@thisisfoursocial.com or by phone on 07725 842496.

2. What data we collect

We only collect data that helps us run this website, respond to enquiries, and deliver our services. This falls into three broad categories:

2.1 Contact form submissions

When you use our contact form (powered by WPForms), we collect the information you choose to give us, which typically includes your name, email address, phone number, and message. We use this solely to respond to your enquiry.

2.2 Website analytics

We use Google Analytics via Google Site Kit to understand how visitors use our site. This generates aggregated, largely anonymised usage data such as pages visited, time on site, referral source, approximate location, IP address, and browser or device information. This helps us improve site performance and content.

2.3 Cookies and similar technologies

We use cookies to run essential site functions and, with your consent, to measure analytics and support marketing activity. See section 7 for full detail.

3. How we use your data

• To respond to enquiries submitted via our contact form and provide information about our services.
• To understand how visitors use our website, so we can improve its content, structure, and performance.
• To send you marketing communications, but only where you have given us clear consent to do so. You can withdraw this consent at any time.
• To meet our legal, accounting, and regulatory obligations.

4. Our legal basis for processing

Under UK GDPR, we must have a valid legal basis for every way we use personal data. Depending on the situation, we rely on:

• Consent, for example when you agree to non-essential cookies or opt in to marketing emails. You can withdraw consent at any time.
• Legitimate interests, for example using aggregated analytics to improve our website, where this does not override your rights and freedoms.
• Contract, where processing your data is necessary to deliver a service you have engaged us for.
• Legal obligation, where we are required to keep certain records, such as invoices, for tax purposes.

5. How long we keep your data

We only keep personal data for as long as it is needed for the purpose it was collected for. As a general guide:

• Contact form enquiries are kept for a reasonable period to allow us to follow up, then deleted or archived if no working relationship follows.
• Client and billing records are kept for as long as required by UK tax and accounting law, typically six years.
• Analytics data is retained in aggregated form according to Google Analytics' standard retention settings.

6. Who we share your data with

We do not sell your personal data. We share data only with trusted third parties who help us run our business and website, including:

• Our website hosting provider, who stores the site and any data submitted through it.
• Our email and SMTP provider, used to send and receive email correspondence, including enquiries from the contact form.
• Google Analytics, used to measure website usage (only where you have consented to analytics cookies).
• Regulatory or law enforcement bodies, where we are legally required to disclose information.

Each of these providers is only given the data they need to perform their function, and they are required to keep it secure.

7. Cookies

Cookies are small text files stored on your device that help websites function and gather information about how they are used. In line with the UK Privacy and Electronic Communications Regulations (PECR), we ask for your consent before setting any non-essential cookies.

This site uses CookieYes to manage cookie consent. When you first visit, a banner lets you accept, reject, or customise which categories of cookies you allow.

Cookie categories

You can change or withdraw your cookie consent at any time by reopening the CookieYes preferences panel, usually available via a small icon in the corner of the screen, or by clearing your browser's cookies for this site.

8. Your rights under UK GDPR

You have a number of rights over your personal data. You can ask us to:

• Access the personal data we hold about you.
• Rectify any data that is inaccurate or incomplete.
• Erase your data, in certain circumstances ("the right to be forgotten").
• Restrict how we use your data.
• Port your data to another provider in a structured, commonly used format.
• Object to certain types of processing, including direct marketing.

To exercise any of these rights, contact us using the details in section 12. We will respond within the timeframes required by law.

If you believe we have not handled your data properly, you also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

9. Data security

We take reasonable technical and organisational steps to protect your data, including:

• Serving the website over HTTPS with an SSL certificate to encrypt data in transit.
• Using a secure, reputable hosting provider with regular updates and monitoring.
• Limiting access to personal data to those who genuinely need it to do their job.

No method of transmission or storage is 100% secure, but we work to protect your information to a high standard.

10. Children's privacy

This website is not directed at, or intended for use by, children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will remove it.

11. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with a revised "last updated" date. We encourage you to review this page periodically.